CEO Message

CEO of PT Sinarmas Hana Finance
Dear Valued Customers of PT Sinarmas Hana Finance,
This is Hoonkyu Park, CEO of PT Sinarmas Hana Finance.
It’s a pleasure to have you with us at PT Sinarmas Hana Finance.
As part of the Hana Financial Group and PT Sinar Mas Multiartha Tbk, we are deeply committed to providing financial services that not only support but also enhance the lives of our customers — in line with our shared mission: “Finance that grows together and shares happiness.”
With strong leadership, solid financial principles, and a collaborative mindset, we are ready to move forward — creating a smarter, stronger SHF that puts people at the center of progress.
In 2025, our focus will be on key strategic priorities:
- Capital InjectionStrengthening SHF’s financial base to support future expansion.
- Office RelocationMoving to a new, collaborative, and future-ready workspace.
- Organizational Alignment & CommunicationBuild a stronger, more agile organization with open and effective communication across all employees.
We believe that when we grow together — with integrity, purpose, and care — we can shape a better future for our customers, our people, and our company.
“Together, we will create a smarter, stronger SHF for the better future.”
-- Mr. Hoonkyu Park